WEST & EAST is your reliable partner in international business
We help European companies to effectively adapt and capitalize on new opportunities in China.
WEST & EAST is your reliable partner in international business
We help European companies to effectively adapt and capitalize on new opportunities in China.

WEST & EAST is your reliable partner in international business
We help European companies to effectively adapt and capitalize on new opportunities in China.

Process and service overview
WEST & EAST offers comprehensive services for international companies looking to enter the European market. Our company has years of experience and a deep understanding of the intricacies of doing business in Europe. We will help you quickly and efficiently launch your business and establish a strong market presence, leveraging our extensive network of partners and consultants.
Step-by-step co-operation process

Initial consultation
We start with an in-depth analysis of your business and goals. Our experts develop personalised strategies and action plans.ㅤㅤㅤㅤ

Sourcing and procurement
According to your requirements, we find the best suppliers, negotiate favourable terms and control product quality.ㅤㅤㅤㅤㅤㅤㅤㅤ

Logistics and export/import management
We take care of all documentation, organise optimal delivery schemes and control customs clearance.

Online shop filling and promotion
We help to list products, create content, run ads and optimise marketplace sales.

Ongoing support
According to your requirements, we find the best suppliers, negotiate favourable terms and control product quality.ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ

Business and trade consulting
Our experts conduct market research, help with brand positioning, develop strategies for entering new markets and work to increase sales.

Sourcing and Procurement Strategies
Our team of experts will help you find reliable suppliers and secure favorable contracts:
- Reputation checks and production audits
- In-depth market analysis and identification of potential partners
- Negotiation of the best prices and terms
- Quality control of products Alternative options and backup suppliers
Comprehensive Logistics Management
We will organize the delivery of your cargo from anywhere in the world and handle all related issues:
- Multimodal transportation (air, sea, rail, road)
- Customs clearance and certification
- Cargo insurance
- Consolidation and storage in our own warehouses
- Cross-docking and delivery to the final recipient


Warehouse Solutions and Fulfillment
Our modern warehouse facilities and streamlined processes ensure fast and efficient handling of your goods:
- Secure storage in various types of warehouses (dry, refrigerated, frozen, etc.)
- Order picking, packaging, and labeling
- Inventory management and stock control
- Customization and pre-sale preparation of goods
- Handling returns
Business and Trade Consulting
We will help you increase sales both in the local market and on international marketplaces:
- Market research and competitor analysis
- Brand positioning and pricing strategies
- Preparation of texts and photo/video content
- Launch and optimization of advertising campaigns
- Organization of promotional campaigns and loyalty programs


Sourcing and Procurement Strategies
Our team of experts will help you find reliable suppliers and secure favorable contracts:
- Reputation checks and production audits
- In-depth market analysis and identification of potential partners
- Negotiation of the best prices and terms
- Quality control of products Alternative options and backup suppliers

Comprehensive Logistics Management
We will organize the delivery of your cargo from anywhere in the world and handle all related issues:
- Multimodal transportation (air, sea, rail, road)
- Customs clearance and certification
- Cargo insurance
- Consolidation and storage in our own warehouses
- Cross-docking and delivery to the final recipient

Warehouse Solutions and Fulfillment
Our modern warehouse facilities and streamlined processes ensure fast and efficient handling of your goods:
- Secure storage in various types of warehouses (dry, refrigerated, frozen, etc.)
- Order picking, packaging, and labeling
- Inventory management and stock control
- Customization and pre-sale preparation of goods
- Handling returns

Business and Trade Consulting
We will help you increase sales both in the local market and on international marketplaces:
- Market research and competitor analysis
- Brand positioning and pricing strategies
- Preparation of texts and photo/video content
- Launch and optimization of advertising campaigns
- Organization of promotional campaigns and loyalty programs

Would you like to start a project with us?
Contact us if you need a reliable partner in Germany or in China. We would like to help your business.

