WEST&EAST is your reliable partner in international business
We help European companies to effectively adapt and capitalize on new opportunities in China.
Process and service overview
West & East is your trusted partner in international business consulting, trade and logistics. We offer comprehensive solutions for companies looking to enter new markets and scale their business:
- Sourcing and selection of goods according to your requirements
- Supply chain management and logistics optimisation
- Warehousing and full-field services
- Online sales start-up and development consulting
Our mission is to be your single point of contact and provide expertise at every stage of business development.
Step-by-step co-operation process
Company Formation and Consultations
We will help you register a company in Europe and provide comprehensive legal, tax, and operational consultations to ensure your business has a solid foundation from the start.
- Consultations on company registration in Germany, Europe, and beyond
- Legal, tax, and business expertise for an effective start to your business in the European market
- Recommendations on choosing the optimal legal form and company structure
Brand Creation and Market Development
Our experts will help you develop a strong branding and positioning strategy that will allow your brand to stand out effectively in the competitive European market.
- Development of an effective positioning and growth strategy for your brand in the European market
- Localization of marketing materials and adaptation of positioning to regional cultural specifics
- Research of the target audience and competitive landscape to create a unique value proposition
Logistics, Warehousing, and Fulfillment
Entrust us with all logistics, warehousing, and order processing. Our infrastructure and partner network will enable you to seamlessly supply the European market with your products.
- Comprehensive logistics services, including import/export of goods and warehousing
- Fast order processing and fulfillment thanks to a streamlined infrastructure and partner network
- Inventory management and stock control
- Quality control, packaging, and preparation of goods according to European market requirements
Certification and Compliance
We will help bring your products into compliance with all European standards and obtain the necessary certifications, opening doors to the EU market for you.
- Expert assistance in obtaining necessary European certifications and permits
- Ensuring products and processes comply with EU norms and standards
- Consultations on mandatory and voluntary certification
Online Sales and Digital Marketing
Our team will create a modern online store for you, organize sales on popular marketplaces, and launch effective digital marketing campaigns to attract customers.
- Creation of a multilingual online store to enter the European e-commerce market
- Placement of your products on leading European marketplaces (Amazon, eBay, etc.)
- Development and execution of effective digital marketing campaigns to attract customers
Sales Development
We will develop a customized, comprehensive sales development strategy across all key channels—B2B, B2C, and direct-to-consumer (D2C)—to maximize your reach to the target audience.
- Development of optimal strategies for various sales channels (B2B, B2C, D2C)
- Creation of a dedicated sales team for your products on the ground
- Search for new clients, sales partners, dealers, and distributors in Europe
Localized Customer Support
We will organize a local customer support service for you, speaking the local languages. This will help you build trust with European consumers and quickly resolve any issues.
- Establishment of a customer support center with native speakers of local languages
- Quick handling of inquiries and complaints from European consumers
- Provision of warranty and post-warranty services in Europe
Would you like to start a project with us?
Contact us if you need a reliable partner in Germany or in China. We would like to help your business.
