WEST & EAST schafft einen Kreis des Vertrauens

We are experts in creating and implementing effective marketing strategies on a global level

Synergy of Cultures

We combine the expertise and innovation of Eastern and Western markets, creating synergies to achieve business goals.

Customized Approach

We understand each client's specific business, offering customized solutions for sustainable growth for over N companies.

Innovation and Tradition

Leverage digital strategies and traditional channels to deliver competitive advantage.

Our mission and vision

West&East GmbH - we bring East and West together, helping Chinese companies to enter and succeed in Europe. Our mission is to be your trusted guide in the complex world of European business, so that you can not only enter new markets, but also become a major player in them.

We endeavour to build bridges between Chinese brands and European customers by adapting products and approaches to the specificities of the European consumer. Our goal is not just to open the doors to Europe for you, but to help your business build a strong foundation for long-term success.

Team & Professional Expertise

When you work with us, you get more than just service or advice - you find “your man in Europe”. Our team is made up of specialists who thoroughly understand both the Chinese and European markets. This is what makes us unique: West&East's Chinese employees help you build trust with your partners in the Middle Kingdom, while our European experts ensure the successful integration of your brand into a new market.

From cultural nuances to business intricacies, we understand your needs from the inside out, helping you avoid misunderstandings and build effective strategies. Combining an Asian approach to detail and European systematicity, our team can do absolutely everything to make your brand successful in Europe.

International team

Full range of services

Trust and results

Our history and experience

Since 2015, we have been helping Chinese brands successfully enter the European market by providing localisation, certification, marketing and promotion services.

Our team brings together experts who deeply understand the business cultures of China and Europe. This allows us to effectively customise products and services, avoiding mistakes and overcoming barriers.

We have already helped dozens of brands to take a leading position in Europe, turning the challenges of international trade into opportunities for growth and success.

Bringing a Brand to Market in Europe: The Full Cycle from Idea to Success

We turn brands' ambitions into a European market presence, providing full support every step of the way.

1. Consultation

We study your business, its objectives and potential prospects in Europe. You receive a preliminary promotion plan and recommendations.

3. Preparation

We certify your products in the EU, adapt packaging and marketing materials, solve legal and tax issues, set up logistics.

5. Promotion and development

We monitor sales, adjust strategy, update marketing, provide brand support, study customer feedback and constantly adapt the product.

2. analysis and strategy

We conduct market research, competitor analysis, product audit, identify target audience and develop a customized strategy.

4. Market entry

We organize cooperation with retailer networks, distributors and marketplaces. We launch marketing campaigns, adapt the brand to the needs of the European consumer.

6. Scaling up

We expand sales channels, enter new markets, optimize business processes and strengthen your brand position for sustainable growth in Europe.

Would you like to start a project with us?

Contact us if you need a reliable partner in Germany or in China. We would like to help your business.