Your Bridge to China

Do you need help with your contacts in China? Do you want to increase your sales and discover new distribution channels? We can support you in every aspect of your Sino-German relationship.

Global Business Solutions

Entrust us with the entire cycle from sourcing to marketing your products in Germany and Europe. Our comprehensive services help you expand your business and succeed in new markets. Discover the possibilities for effective cooperation.

Boost Your Business with Creative Innovation

With a seasoned background in leading listed corporations like Volkswagen Group, Johnson Controls, and Vossloh AG, our founder brings a wealth of hands-on entrepreneurial expertise to the table. Their comprehensive skill set spans brand management, legal affairs, logistics, and marketing, with a special focus on cross-border e-commerce.​

Sourcing and launching

eco-friendly wooden toys

A toy retailer had an idea for a wooden toy set but needed support with sourcing, packaging, and launching the product on Amazon. We helped find a certified manufacturer, finalized safe and eco-conscious packaging, and coordinated delivery into FBA. All labeling and documentation were aligned with EU regulations. The product sold out within weeks and received positive customer feedback.

  • Certified supplier sourced and pre-checked
  • Packaging developed with low plastic and FBA specs
  • Full shipment coordination and FNSKU labeling
  • Sell-out within four weeks after listing

Customers, Partners, and Suppliers

  • Portrait of a satisfied customer.
    I am very happy with the consulting services provided by West & East GmbH. Thanks to their support, my cooperation with the Chinese supplier is now running smoothly and efficiently. They helped me navigate the cultural and business differences with ease, and ensured clear communication throughout the process. The supplier they helped me find turned out to be reliable and a great fit for my needs. I can confidently recommend working with West & East GmbH to anyone looking for trustworthy partners in China.
    Joachen Döring
  • Portrait of a businesswoman.
    With the help of West & East, we were able to enter the German market directly, without relying on a local distributor. Their knowledge of the local market and logistics landscape made the process much easier and faster than we expected. Within a short time, we secured a warehouse that perfectly matches our needs and will support our upcoming e-commerce operations in Europe. The West & East team provided clear guidance and practical solutions at every step. We truly value their support and look forward to long-term cooperation.
    Jennifer Lee
  • Portrait of a businessman

    Our sourcing enquiry was handled very quickly and professionally. The team took the time to understand our product requirements in detail and responded with tailored solutions that matched both our budget and quality expectations. Communication was smooth throughout the process, and we felt confident every step of the way.

    I can highly recommend this service to anyone who is already in, or planning to enter, the private label business. Their expertise in supplier research, product matching, and negotiation helped us save time and avoid costly mistakes. A trustworthy partner for building a scalable product line.

    Brandon Ross
  • Portrait of a business client.
    We have had very good experiences with the China consulting services provided by West & East GmbH. Their professional support and market knowledge have been a great help in dealing with suppliers in China. I can especially recommend their expertise in working with mid-sized businesses. With their help, we were able to establish long-term partnerships and significantly improve the efficiency of our supply chain processes. West & East GmbH is a trusted partner for any company looking to build sustainable business relationships in China.
    Katarina Wilhelms

Would you like to start a project with us?

Contact us if you need a reliable partner in Germany or in China. We would like to help your business.